Coworking offers more than just space, and for business owners, they can help increase sales and success in a number of ways. Seriously though, being a small business owner is one the hardest things EVER. Escaping the the office rat race is deemed as one of the most attractive aspects of owning your business. Because, at the end of each day, you are the one that calls the shots and makes the decisions. You live outside of regular hours, like a masked superhero of the business world; no more rush hour commutes, no more boring meetings, and no work landing on your desk at 4:55pm on Friday….. Well, for the most part. When it’s your own business, you know better than anyone that work and/or clients can come around at any time, but the best part is is that it is something you probably want to actually do. However, those who live in the office rat race, don’t see that owning your own business can be less of a dream, and more like the Hunger Games; while you search for food to keep your business running, someone or something can be waiting behind a bush to take you out. Now thats the real race.
But, can coworking actually help you win your small business Hunger Games? The short answer is, yes! Coworking, is like joining a sports team for an individual sport like swimming; you are surrounded by like-minded people, who want the same things as you, who can cheer you on, but they all race in their own individual lanes. These are the top 5 ways that coworking can help you increase sales in your business:
- Networking and Partnerships:
Working alone places a barrier between you, and the people who could potentially help your business. Coworking puts you near people who might have a vastly different skillset as you, and can offer you, solutions to your problems, advice for your success, and an ear to brainstorm with. It also puts you near people who have clients that probably need what you do, and vice versa. Meeting people can connect you with other people that can bring you even more business than before. When you surround yourself with people who have similar goals, who all are also working on their passion projects, their energy will drive you to make your business even more successful, and hopefully help you survive you Hunger Games.
An office environment, one that does not operate away from the rat race culture, can give you energy to work at your best. Coworking offices, offer an energetic mindset that can only come from interacting with others in a workplace. A study, featured in ‘OfficeVibe’, stated that while working in a flexible office environment business owners were: 64% more productive, 68% more focused, and 90% more confident.
- Resources and Flexibility:
Coworking spaces offer you resources that your home just simply can’t. Firstly, a coworking space can give your business a mapped location on Google; they also have spaces and rooms for meetings with your clients. Other resources that coworking spaces have, aside from regular human interaction, offers things like printer access, high speed internet, and free things like coffee.
When you work from home you are surrounded by an abundance of distraction. It’s tough to work effectively when you are close to Netflix, your bed, your pets, and snacks. Coworking is awesome because it gives structure to your daily routine, that otherwise wouldn’t be there. Keeping your work life separate from your home life is super important, for your business, and your sanity. Setting boundaries is important for your personal wellness, and is one of the keys to your success as a business owner. Basing your business out of a coworking space, will help you maintain a healthy balance, also it gives you a daily reason to leave the house.
- Mental Health:
Your business, your clients, and your future clients need you at your best. If you have ever encountered enemies, like self-doubt and loneliness, as a business owner you are NOT alone. Surrounding yourself with other entrepreneurs can help you push through things like self-doubt. Loneliness is the other enemy, as life as a small business owner too often is a lonely one. Even if part of your business is spent at your favourite cafe, where Brian the Barista knows exactly what kind of milk you like in your chai latte, you are still working alone. Working in a coworking space can fix that, as in a coworking setting you will be able to interact with others who have chosen the same small-business lifestyle as you.
In summary, coworking spaces are awesome places for business owners. They can help make you and your business stronger, as they provide resources that Netflix, and your dog unfortunately can’t. Coworking can also give you access to people, as they are the most important thing for the success of your business; your business cannot survive without other people, and they are the best way to ensure that your business isn’t the next one to be air-lifted out of the arena.